My goal was to approach a new identity with a clean, modernized look with a heavy allusion to a retro-inspired aesthetic to encapsulate the popular decades of the old-timey gelato cafes.
Design is essential to any business identity, even a small one. This suite includes a new logo and adaptations, stationary set, menus boards, to-go menus, product designs such as cups and spoons, storefront, and environmental placement. The logo design emulates that of the product, scoops of gelato.
Located in the heart of downtown Savannah, Georgia, Cafe Gelato is a small shop filled with delicious coffee drinks, sandwiches, and of course, gelato. It's an vintage inspired cafe and was in need of fitting in well with the quaint southern atmosphere of the historic district in Savannah.
The old branding was inappropriate for the company and conditions of the touristy location. The client was in desperate need for rebranding from their rainbow Curlz logo, and boy did they love their Curlz. Extensive research of the cafe lead to this drastic but much needed aesthetic change.