Going up? 

Otis elevators is one of the largest global manufacturer of elevators and escalators in the world. I've done many print projects for them before, but they wanted me to take on a digital ad campaign as well as re-design of their elevator management and maintenance system, eService, for its beta launch. Apparently the first launch had been unsuccessful, and faulty design was partially to blame. As a result, the app was completely modernized without greatly changing the UX of the app for transition simplicity of its existing users whose targeted ages were between 45 to 60. The color palette was completely overhauled, with the background being  dark variations of the Otis blue highlighted by bright pops of vibrant colors for functionality.