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Sarah Rose Andrew
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Ointt

Client: Ointt

Company: Arms & Anchors

Web Development: Ointt

Website: ointt

Years: 2014-2015

Categories: Branding, Web Design, Web Development, Mobile Design, Production, Motion Media

NSI

Client: NSI

Company: Arms & Anchors

Web Development: Ointt

Website: nsi-mfg.com

Years: 2014-2015

Categories: Branding, Web Design, Web Development, Mobile Design, Packaging, Production, Photography, Video & Editing, Motion Media

Chloe + Chad Organic Beauty

Client: Chloe + Chad

Website: chloeandchad.com 
(out of scope)

Years: 2015-2016

Categories: Branding, Packaging, Product Design, Illustration, Production, Print Design

The Crook Miller Co.

Client: The Crook Miller Co., a Baker McMillen Company

Company: Arms & Anchors

Creative Director: Sarah Rose Andrew

Website: crook-miller.com

Years: 2015-2016

Categories: Motion Media, Sound Design, Art Direction

Lindsay Pincus Design

Client: Lindsay Pincus Design

Website: lindsaypincus.com

Web Development: Sarah Rose Andrew

Years: 2015-2016

Categories: Branding, Web Design, Web Development, Mobile Design, Production, Print Design

Lady in the Garden

Client: Lady in the Garden

Creative Director: Sarah Rose Andrew

Website: ladyinthegarden.com

Years: 2014

Categories: Branding, Web Design, Packaging, Production, Photography

Dude Shopping

Client: Dude Shopping

Company: Arms & Anchors

Web Development: Ointt

Website: dudeshopping.com

Years: 2015-2016

Categories: Branding, Web Design, Web Development, Mobile Design, Print Design, Production

System Shock

Client: System Shock / Nightdive Studios

Company: Arms & Anchors

Website: Kickstarter
Deliverable Products

Illustrator: Robb Waters

Years: 2016

Categories: Branding, Art Direction, Web Design, Web Development, Mobile Design, Packaging, Print Design, Game UI, Production, Marketing, Social Media Management and Content Generation

Pix Cork Insoles

Client: PIX Natural Cork Insoles

Creative Director: Sarah Rose Andrew

Website: Outside of Scope

Years: 2014

Categories: Branding, Packaging, Illustration, Production

Otis eService App

Client: Otis Elevators

Company: Arms & Anchors

Website: otis.com

Years: 2015

Categories: User Interface (UI), App Design, Advertising

The Kraken Rum

Client: The Kraken Black Spiced Rum

Agency: Dead As We Know It

Art Director: Sarah Rose Andrew

Years: 2012-2013

Categories: Branding, Print Design, Production, Product Design, Photography, Marketing, Advertising

PRESS
The Huffington Post
AdWeek
Creativity
Trend Hunter

The Vonnegut Collection

Client: Litographs / The Kurt Vonnegut, Jr. Trust

Website: litographs.com

Years: 2012-2017

Categories: Illustration, Art Direction, Print Design

Havok

Client: Havok (a subsidiary of Intel, now Microsoft)

Company: Arms & Anchors

Creative Director: Sarah Rose Andrew

Year: 2015

Categories: Motion Media, Sound Design, Art Direction

Jessica Hwang

I & J Big Day

Client: India and John Goodridge

Creative Director: Sarah Rose Andrew

Website: iandjbigday.com (assets only)

Year: 2015

Categories: Branding, Art Direction, Packaging, Print Design, Production

Inked Magazine

Starting as an intern one summer, I moved back to New York and continued work for Inked Magazine, Inked Girls, and Freshly Inked as a professional designer. My responsibilities spanned across magazine main article spreads, content layout, website, banners, advertisements, posters and invitations, business cards, stickers, pop up and POS displays, and a fully functioning social app "Inked Society".

Company: Inked Magazine

Creative Director: Todd Weinberger

Art Director: Sarah Rose Andrew

Illustrator: Jessica Hwang

Photographers: Warwick Saint, Terry Richardson, Dustin Cohen, and various others.

Years: 2010-2013

Betches Love This

Client: Betches Love This / Bat Shit Crazy Betches

Creative Director: Jesse Korman

Art Director: Sarah Rose Andrew

Years: 2012

Categories: Branding, Packaging, Website Design, Product Design, Production

Website: shopbetches.com 

(Yes this is a real website and real client.)

Brooklyn Brewery

CONTEXT
The Brooklyn Brewery is a local brewery to New York City, Brooklyn in particular if you could believe it. The original factory sits in the heart of Williamsburg, a thriving mecca of young art, culture, and beer connoisseurs. Their branding was done by the timeless Milton Glaser as has not changed since. 

CHALLENGE
Multiple challenges lead to the very specific choices and directions in the assignment. One was to retain the original look and feel of Glaser's branding system. The other was to create a calendar system that entices and interacts with the consumer, not just simply hangs on a wall or sits on a desk. 

CONCEPT
To keep up with the ever-changing stylistic changes in such a trendy consumer culture, I updated the typography to compliment the old logo while still being applicable to the new aesthetic. I retained the original color palette and allowed that to inspire which month each beer would sponsor along with the taste and season. 

SOLUTION
These are double-sided, daily coasters divided into monthly sets, sent out to the members of the Brooklyn Brewery. Every month, a different beer from the brewery is featured and inspires the color palette on each set. Each coaster contains a fact about something that happened in Brooklyn that day in history. On the reverse side is a corresponding image. Around the outside of each coaster are the days of the month, the weekends highlighted in a different color.

This project was designed as a promotional brand refreshment, not a complete rebrand and not just a promotion. The coasters were made with the identity of the Brooklyn Brewery in mind, while also adapting to the changing styles and trends of typography, as well as the consumers' aesthetic. 

AWARDS
Applied Art Magazine Student competition winner
Featured on Behance Student Show
Adobe Design Acheivement Awards Finalist
Finalist in SCAD Secession Awards

Ryan Seacrest Distinction

Client: Ryan Seacrest

Company: Randa Accessories

ECD: Richard Carroll

Creative Director: Sarah Rose Andrew

Art Director: Sarah Rose Andrew

Year: 2013

Categories: Branding, Packaging, Product Design, Web Design, Marketing, Environmental Design , Editorial Design, Production

Cafe Gelato

Client: Cafe Gelato

Creative Director: Sarah Rose Andrew

Website: Outside of Scope

Years: 2011-2012

Categories: Branding, Packaging, Environmental Design, Production

Awards:
SCAD Secession Bronze winner
Featured on Inspirationi
SCADDY award finalist for logo design
Adobe Design Acheivement Awards finalist

Jenny Holzer Exhibition

The Blindman Winery

My Mother's Closet

Logos

Logos for various companies and products.

Typography

Personal Identity Systems

Various branding work for clients including logos, business cards, resumes, stationary, invoices, and websites.

Ointt

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NSI

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Chloe + Chad Organic Beauty

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The Crook Miller Co.

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Lindsay Pincus Design

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Lady in the Garden

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Dude Shopping

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System Shock

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Pix Cork Insoles

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Otis eService App

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The Kraken Rum

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The Vonnegut Collection

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Havok

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Jessica Hwang

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I & J Big Day

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Inked Magazine

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Betches Love This

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Brooklyn Brewery

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Ryan Seacrest Distinction

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Cafe Gelato

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Jenny Holzer Exhibition

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The Blindman Winery

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Logos

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Typography

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Personal Identity Systems

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© 2018 Sarah Rose Andrew