Client: Ointt
Company: Arms & Anchors
Web Development: Ointt
Years: 2014-2015
Categories: Branding, Web Design, Web Development, Mobile Design, Production, Motion Media
Client: Alix NYC
Website: AlixNYC.com
Years: 2014-2015
Photography: © Alix NYC
Creative Director: Jesse Korman
Categories: Branding, Editorial Design, Print Design, Art Direction, Lookbook
Client: Chloe + Chad
Website: chloeandchad.com
(out of scope)
Years: 2015-2016
Categories: Branding, Packaging, Product Design, Illustration, Production, Print Design
Client: Ryan Seacrest, Macy’s
Website: Ryanseacrestdistinction.com
Company: Randa Accessories
ECD: Richard Carroll
Senior Art Director: Sarah Rose Andrew
Year: 2014
Photography © Macy’s, Ryan Seacrest, & Randa Accessories
Categories: Branding, Packaging, User Experience, Product Design, Web Design, Marketing, Art Direction, Environmental Design , Editorial Design, Production
Client: The Crook Miller Co., a Baker McMillen Company
Company: Arms & Anchors
Creative Director: Sarah Rose Andrew
Website: crook-miller.com
Years: 2015-2016
Categories: Motion Media, Sound Design, Art Direction
Client: NSI
Company: Arms & Anchors
Web Development: Ointt
Website: nsi-mfg.com
Years: 2014-2015
Categories: Branding, Web Design, Web Development, Mobile Design, Packaging, Production, Photography, Video & Editing, Motion Media
Client: Lindsay Pincus Design
Website: lindsaypincus.com
Web Development: Sarah Rose Andrew
Years: 2015-2016
Categories: Branding, Web Design, Web Development, Mobile Design, Production, Print Design
Client: The Kraken Black Spiced Rum
Agency: Dead As We Know It
Art Director: Sarah Rose Andrew
Years: 2012-2013
Categories: Branding, Print Design, Production, Product Design, Photography, Marketing, Advertising
Client: Otis Elevators
Company: Arms & Anchors
Website: otis.com
Years: 2015
Categories: User Interface (UI), App Design, Advertising
Client: Lady in the Garden
Creative Director: Sarah Rose Andrew
Website: ladyinthegarden.com
Years: 2014
Categories: Branding, Web Design, Packaging, Production, Photography
Client: Dude Shopping
Company: Arms & Anchors
Web Development: Ointt
Website: dudeshopping.com
Years: 2015-2016
Categories: Branding, Web Design, Web Development, Mobile Design, Print Design, Production
Client: System Shock / Nightdive Studios
Company: Arms & Anchors
Website: Kickstarter
Deliverable Products
Illustrator: Robb Waters
Years: 2016
Categories: Branding, Art Direction, Web Design, Web Development, Mobile Design, Packaging, Print Design, Game UI, Production, Marketing, Social Media Management and Content Generation
Client: Litographs / The Kurt Vonnegut, Jr. Trust
Website: litographs.com
Years: 2012-2017
Categories: Illustration, Art Direction, Print Design
Client: Havok (a subsidiary of Intel, now Microsoft)
Company: Arms & Anchors
Creative Director: Sarah Rose Andrew
Year: 2015
Categories: Motion Media, Sound Design, Art Direction
Starting as an intern one summer, I moved back to New York and continued work for Inked Magazine, Inked Girls, and Freshly Inked as a professional designer. My responsibilities spanned across magazine main article spreads, content layout, website, banners, advertisements, posters and invitations, business cards, stickers, pop up and POS displays, and a fully functioning social app "Inked Society".
Company: Inked Magazine
Creative Director: Todd Weinberger
Art Director: Sarah Rose Andrew
Illustrator: Jessica Hwang
Photographers: Warwick Saint, Terry Richardson, Dustin Cohen, and various others.
Years: 2010-2013
Client: Cafe Gelato
Creative Director: Sarah Rose Andrew
Website: Outside of Scope
Years: 2011-2012
Categories: Branding, Packaging, Environmental Design, Production
Awards:
SCAD Secession Bronze winner
Featured on Inspirationi
SCADDY award finalist for logo design
Adobe Design Acheivement Awards finalist
CONTEXT
The Brooklyn Brewery is a local brewery to New York City, Brooklyn in particular if you could believe it. The original factory sits in the heart of Williamsburg, a thriving mecca of young art, culture, and beer connoisseurs. Their branding was done by the timeless Milton Glaser as has not changed since.
CHALLENGE
Multiple challenges lead to the very specific choices and directions in the assignment. One was to retain the original look and feel of Glaser's branding system. The other was to create a calendar system that entices and interacts with the consumer, not just simply hangs on a wall or sits on a desk.
CONCEPT
To keep up with the ever-changing stylistic changes in such a trendy consumer culture, I updated the typography to compliment the old logo while still being applicable to the new aesthetic. I retained the original color palette and allowed that to inspire which month each beer would sponsor along with the taste and season.
SOLUTION
These are double-sided, daily coasters divided into monthly sets, sent out to the members of the Brooklyn Brewery. Every month, a different beer from the brewery is featured and inspires the color palette on each set. Each coaster contains a fact about something that happened in Brooklyn that day in history. On the reverse side is a corresponding image. Around the outside of each coaster are the days of the month, the weekends highlighted in a different color.
This project was designed as a promotional brand refreshment, not a complete rebrand and not just a promotion. The coasters were made with the identity of the Brooklyn Brewery in mind, while also adapting to the changing styles and trends of typography, as well as the consumers' aesthetic.
AWARDS
Applied Art Magazine Student competition winner
Featured on Behance Student Show
Adobe Design Acheivement Awards Finalist
Finalist in SCAD Secession Awards
Client: PIX Natural Cork Insoles
Creative Director: Sarah Rose Andrew
Website: (recently relaunched as Honey Soles)
Years: 2014
Categories: Branding, Packaging, Illustration, Production
Client: Betches Love This / Bat Shit Crazy Betches
Creative Director: Jesse Korman
Art Director: Sarah Rose Andrew
Years: 2012
Categories: Branding, Packaging, Website Design, Product Design, Production
Website: shopbetches.com
(Yes this is a real website and real client.)
Client: India and John Goodridge
Creative Director: Sarah Rose Andrew
Website: iandjbigday.com (assets only)
Year: 2015
Categories: Branding, Art Direction, Packaging, Print Design, Production
Logos for various companies and products.
Typography experiments made for the LOLs
