PHX: Complete Energy Drink
PHX Complete Energy Drink needed a brand identity as ambitious as its formula. Designed the full visual system from the ground up, including logo, typography, color language, and can packaging across multiple flavor variants. The goal was to stand apart from the loud, aggressive aesthetic of the energy drink category that dominates the energy drink category. PHX was designed to feel premium and purposeful as a drink that earns its place in both a gym bag and a boardroom. Clean typography, a striking color system, and high-contrast photography work together to communicate potency without chaos, giving each flavor variant its own distinct personality while keeping the overall brand cohesive and instantly recognizable on the shelf.
Final Designs
Orignal Concepts
stateside manufacturing and production
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